Voted NJ's Best Sliders - NJ Monthly
The finished burger is a
pure classic, the molten cheese and slightly charred onions
providing the perfect accompaniment to the tender beef. Despite
being cooked through and having a crisp crust, the beef is juicy and
flavorful. A wonderfully generic white squishy bun is steamed
through and perfumed with the aroma of onions. You might want to
call ahead when visiting White Rose System if the weather is
particularly pleasant—Belfer has been know to close up a little
early to go fishing. And who can blame him? White Rose mostly does
breakfast and lunch business, as the call for mid-afternoon
hamburgers has largely vanished along with the factories. The hours
might be limited, but White Rose in Linden is worth the trip. Belfer
serves a great hamburger—a classic taste in equally classic
surroundings.
Taylor Ham and Cheese
The Taylor Ham (or pork
roll, as we refer to it), egg, and cheese, the unofficial state
sandwich of New Jersey, is a specialty of the White Rose, and you'll
find none better. The "complete" includes chunks of home fried
potatoes (an inspired combo), and the hero loads up a long roll with
heroic portions of the standard ingredients. Lunchtime favorites
include the popular rugged-textured burger on a hard roll, Italian
hot dogs, and an intriguing SUPER HOT Sausage Sub.
About Us
Rich Belfer has owned White Rose for 17 years, having purchased
it from Jack Hemming, the original owner of the Elizabeth Avenue
location (which dates back to the late 1960s). Virtually nothing has
changed in terms of the hamburgers, and only a few aspects of the
restaurant have done so. There is a sign that says that Spanish is
spoken to reflect the changing demographic of the area—an unlikely
requirement when the restaurant first opened, in an era when it
catered to English-speaking factory workers that staffed the now
defunct factories of Northern New Jersey. Also, half of the grill
had to be replaced a few years back, although the half on which the
burgers are cooked dates back almost forty years. Most everything
else remains the same.
From Bobby Flay interview...
Cooking Method: Griddle steamed Short Order: Classic fresh beef
sliders, perfectly prepared. Want Fries with That? Decent, but not as
life-changing as the burgers. Price: Priceless. Notes: Open Mon. to
Sat., 5 a.m. - 4 p.m
We call 'em little bullets," said
Rich Belfer. "And we just put 'em on the grill, smash 'em, the grill's
hot enough so the bottom will stick." Burger maestro Rich
Belfer has always lived by one motto: "Good things come in small
packages." "So, why are you smashing it down?" Flay asked.
"Just so they'll fit on the roll," Belfer said. "Okay. It's all
about size," Flay said.
For 18 years, Rich has manned the grill here at the White Rose, his
little diner in Linden, New Jersey. It even offers a big window so that
you can see the griddle where Rich is cooking everything....click
here for
Bobby Flay's complete CBS interview with owner Rich Belfer.s
On Sunday, Sep 2, 2012, White Rose Diner was featured on
'Burger Land,' George Motz's New TV Show Airing in September on
the Travel Channel
Come Visit Us
Located in Central NJ near and minutes from the Garden State
Parkway, NJ Turnpike and Highway 9.
